ANA Holdings through its corporate venture capital (CVC)  Future Frontier fund is to invest in XPERISUS, Inc., a start-up delivering exclusive travel experiences for high-net-worth individuals primarily from overseas.

With the recent surge in international visitors to Japan, attracting high-spending HNWIs has become a key focus for airlines and local industries. ANA notes that in recent years, affluent travellers’ preferences have shifted from material goods to impactful experiences, fuelling more sophisticated and diverse demands for travel.

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With a business plan to establish social infrastructure that attracts the world’s HNWIs to every corner of Japan, XPERISUS curates premium excursions ranging from traditional cultural activities at shrines to unique offerings developed in collaboration with local governments and partners, all aimed at boosting regional tourism and sharing Japan’s rich culture globally.

A statement from ANA Holdings explained that it had  invested in XPERISUS to meet the growing demand for ‘bespoke, immersive offerings’ across Japan’s regions.

“The partnership comes at a critical time, as inbound tourism is emerging as a key driver for foreign currency acquisition and economic revitalization, particularly in regional areas. By partnering with XPERISUS, the ANA Group will promote international travel to Japan as well as domestic travel within the country” ANA Holdings said in the statement.