Air Cargo Management

ECS Group subsidiaries to boost PLAY’s cargo operations

ECS Group subsidiaries, Globe Air Cargo France and Nordic GSA in Denmark, have won the tender to become Icelandic low-cost carrier, PLAY’s General Sales and Service Agent (GSSA) for France, Denmark and a growing number of European countries.
photo_camera PLAY Airlines Airbus A321neo being loaded at Keflavik Airport. Credit: Michael/Adobe Stock

Icelandic low-cost carrier PLAY Airlines has appointed ECS Group subsidiaries Globe Air Cargo France and Nordic GSA in Denmark as its General Sales and Service Agents (GSSAs) for France, Denmark, and an expanding list of European markets. The goal: to build and grow the airline’s international cargo business.

The two GSSA experts will manage and promote cargo sales on PLAY Airlines’ modern fleet of A320neo and A321neo aircraft, with operations enhanced by CargoTech’s suite of digital tools for optimal efficiency and customer service.

PLAY Airlines launched flight operations in June 2024 and has since rapidly expanded its network to 37 destinations across 18 countries in Europe, North America, and Africa.

This summer, it is entering several Southern European leisure markets, creating new cargo opportunities.

Each PLAY Airlines flight offers up to 4.5 tonnes or 10 cubic metres of bulk cargo capacity, carrying a variety of goods such as general cargo, aircraft components, ship spares, and fresh vegetables.

A key benefit for ECS Group’s forwarding customers is PLAY Airlines’ strategic home base at Keflavík Airport in Iceland, enabling fast cargo uplift and efficient onward connections to markets across Europe, Africa, and North America.

Jean Ceccaldi, chief executive of ECS Group, said: “Globe Air Cargo France and Nordic GSA won the tender for PLAY because of ECS Group’s success with one of PLAY’s partners.

“Our teams proved that they have the local expertise and advanced digital tools needed to support this new and ambitious leisure airline in building a stable and expanding belly cargo business almost from scratch.

“Paris Charles de Gaulle is currently PLAY’s leading destination by frequency, followed by Copenhagen, so our teams were a logical geographical choice for European GSSA headquarter operations.”

Franck Tordjman, managing director of Globe Air Cargo France, said: “The potentials for cargo growth with such a young airline – PLAY began operating just four years ago – are very appealing and Globe Air Cargo is thrilled to be its first French GSSA and to develop a successful network together.

“We have devised a clear strategy that includes digital process enhancements and a vision to securely place PLAY and Iceland on the map, and fly cargo to and from as many of PLAY’s destinations as possible.”

Thomas Frederiksen, managing director of Nordic GSA in Denmark, said: “We already have regular flows of cargo on PLAY flights from Denmark to Tenerife (TFS) and Gran Canaria (LPA) in the Canary Islands. While these are primarily highly popular holiday destinations for passengers, Nordic GSA’s mission is to equally promote opportunities for cargo business on board of PLAY, and to generate excellent baseload revenue for the airline. Not just for these destinations, but also others within its network that may have never seen cargo before.

“We’re fortunate, as part of ECS Group, to have state-of-the-art digital support at our fingertips when it comes to reading and acting on market trends and establishing new cargo revenue streams.”

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