This article is the first in a new series by Oleksandr Plyska, Vice President at Sigma Software Group, exploring how technology transforms aviation. Over the coming weeks, he’ll dive into the digital innovations shaping passenger experience and backend operations — from AI and IoT [Internet of Things] to cybersecurity, legacy system overhauls, and the key trends to disrupt aviation by 2030.

The aviation industry is undergoing a quiet revolution — one driven not just by technology, but by a shift in what travellers expect from their journey.

No longer content with one-size-fits-all experiences, today’s passengers want services that adapt to them.

Digital transformation is delivering just that, enabling airlines and airports to personalise the passenger journey with the same precision that Spotify uses to curate playlists.

Travellers increasingly expect real-time updates, personalised offers bundled with hotel and car rentals, and even lounge access during long layovers — all available at their fingertips.

This new level of customisation is powered by integrated digital ecosystems. Mobile apps are now central to the travel experience, allowing passengers to book tickets, check in, change seats, receive alerts, and track baggage instantly, putting them in control of their journey.

Biometric identification is also redefining what ‘seamless’ means at the airport. Facial recognition and other biometric tech are reducing friction across key touchpoints like security, boarding, and customs.

SITA’s 2024 Air Transport IT Insights report reveals that 43% of airports plan to implement biometric ID for major processes by 2026 — more than doubling from 20% in 2021.

The payoff? A 60% reduction in wait times, improved efficiency, and fewer queues. Travellers have taken notice: 56% say they’d rather use biometrics than traditional documents.

The digital overhaul doesn’t stop at the terminal. In-flight experiences are being reimagined, too.

Onboard connectivity is transforming aircraft into flying offices, entertainment hubs, and social spaces.

According to IATA, 70% of passengers now consider high-speed Wi-Fi a decisive factor when selecting an airline.

Airlines that can offer stable, fast, and affordable internet access will not only improve satisfaction but also open up new revenue streams through content, e-commerce, and loyalty programs.

The bottom line is this: digital transformation is no longer about convenience — it’s about competitiveness.

In an industry where time, trust, and comfort matter more than ever, the winners will be those who build travel experiences that are not just efficient but intuitive, personal, and human.

In our next article, we’ll explore how AI, IoT, and data-driven technologies are transforming not just the passenger journey but the entire operational backbone of modern aviation.

About the author

Oleksandr Plyska, Vice President at Sigma Software Group

Oleksandr Plyska is a highly qualified expert with over 14 years of experience in IT services and software development.

He leads a Global Business Unit delivering high-impact solutions across Aviation, Logistics, Financial Services and Software Security.

Oleksandr possesses a unique blend of technical expertise and business acumen, enabling him to not only create innovative solutions for clients but also to build long-term, strategic partnerships.

He focuses on maximising outcomes through comprehensive solutions—from outsourcing to turnkey projects and strategic consulting.

His team always aims to exceed client expectations through effective project management and talent development.