British Airways has partnered with Signcode UK to improve its accessibility offering for Deaf and hard-of-hearing customers, with new signed video content containing a variety of travel information being made available to customers both pre-travel and whilst on board.

Signcode UK is an organisation dedicated to ensuring equal access to information, products and services for the Deaf and hard-of-hearing community and specialises in translating key information into signed videos. As part of the airline’s continued commitment to become the airline of choice for customers travelling with additional requirements, it has worked with the organisation to produce signed videos which can be accessed either via a link or QR code, allowing customers to receive personalised video messages in sign language.

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Carrie Harris, Director of Sustainability at British Airways, said: “We are proud to partner with Signcode UK to further improve our accessibility offering for our Deaf and hard of hearing customers. This collaboration aligns with our ongoing commitment to ensure that all our customers have a seamless experience and can travel with confidence, with dignity and in comfort.”

Gill Earl, Managing Director at Signcode UK, said: “Working with British Airways and making the Deaf community aware of the services available to them, has been a privilege and an honour. British Airways is an iconic British brand, who are committed to accessibility, not only for their customers but also their colleagues who strive to make it the best airline in the world.