JetBlue has introduced a revised range of amenity kits as part of a refresh of it’s onboard offering.
Designed by Caraa, the new amenity kits contain popular wellness products from New York-based brands Dr. Dennis Gross and Plus Ultra. These new brands will be in addition to sleep amenities from Tuft & Needle. Created in partnership with design agency Buzz, the amenity kits have are designed for passengers in the premium ‘Mint’ seats to keep and reuse.
READ: Spirit and JetBlue abandon merger plan
In addition to amenities, the airline has signed a deal with NYC-based restaurant Legacy Records, which will become one of three well-known brands kept in rotation for the inflight menu.
Last week, JetBlue announced it was terminating a merger bid for rival Spirit Airlines. It has also signalled that it will soon start a seasonal long-haul service between New York and Ireland.