Japan’s All Nippon Airways (ANA),  will introduce new amenity pouches in its First and Business Class cabins on international flights, starting early January 2024. The pouches are made in collaboration with UK-based Ettinger, known for it’s supply of luxury travel accessories. The pouch, crafted from natural cotton canvas and recycled materials, is the first aircraft amenity pouch offered by the supplier.

READ: United Airlines introduces Asutra amenity kits

In First Class, the airline will offer “Sensai” cosmetics, a cosmetic product that made from materials grown on a  farm that does not use pesticides or chemical fertilisers for some of its ingredients. For Business Class passengers, ANA will offer “Aveda” amenities, which are never tested on animals and adhere to an ‘environmentally conscious policy management’, including materials derived from natural resources. In addition, both classes’ amenity pouches will include an ANA original reusable bag made from recycled materials.

“ANA’s collaboration with Ettinger symbolises our commitment to sustainability and provides customers with luxurious products that enhances their travel experience,” said Tomoji Ishii, executive vice president, customer experience management and planning of ANA. “These amenity pouches are not just travel companies; they represent ANA’s dedication to our ANA Future Promise goals of removing plastic.”